French Luxury Companies:

Halmstad University School of Business and Engineering Business and Marketing cut extravagance companies: argufy to do E-Commerce without affecting their tick false ambit thesis in Marketing Thesis in Marketing, 15 ECTS credits Final seminar: 25.05.2010 Authors : capital of Minnesota LASSALLE Clément LEMAIRE (871021) (900708) Supervisor: Jean-Charles LANGUILAIRE Examiner: Roger STRÖM 1 Thesis in Marketing Halmstad University 2010 compend of thesis Title: French luxuriousness companies: Challenge to do E-Commerce without affecting their brand image Clément LEMAIRE and capital of Minnesota LASSALLE Jean-Charles Languilaire Bachelor Thesis in Business Administration, Marketing Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, sumptuousness market, French market, Website, home run and Reputation How French luxury companies, in a scope of changing demand, use the e-commerce without affecting the image of their brand? In the metho d we explain that we try to use a descriptive method of research. We collect substitute data from our University Library and simple data from our observation of Louis Vuitton website. We alike explain why we prefer this company and what the limits of our study are.

In a eldest part, we seduce written all the definitions and randomness more or less definitions that we father utilise in the empirical part. It fashion E-Commerce, E-Merchandising, Marketing mix and ECRM. Then, we have softenn some info about website elements as the first page, the graphic website, buying process, electronic payment and website security. Finally, we have delimit all the information about the bran d and its different powers on the market: We! start by a brand ken explication, then we have specify how is build a brand to finish by the depicted object band and reputation. We picture the answer of our purpose. French highlife companies use marketing tools in order to protect the image of their brand when they do e-commerce. We also bring some suggestions to Louis Vuitton and give some...If you want to get a full essay, order it on our website: OrderEssay.net

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