Environmental Factors Paper

Environmental Factors Joseph Brady MKT/421 March 28, 2012 Environmental Factors Today, there are everyplace 25,663 McDonald restaurants that are located throughout the world in over 119 countries (McDonalds, 2012). McDonalds has 1.7 employees and 80% of its restaurants are franchised (McDonalds, 2012). McDonalds has an extensive menu that targets a encompassing range of customers. McDonalds markets their products both house servantally and world(a)ly. This newsprint go apart focalisation on how environmental factors affect both domestic and world(a) marketing decisions, the fix of worldwide economic interdependence, and the impact of run out practices and agreements. Furthermore, this paper will discuss the importance of demographic and embodied infrastructure, entice of pagan differences, the importance of social responsibility and honourable motive versus legal obligations, and analyze the effect political systems and the decid e of multinational relations. In addition, this paper will cover the influence of the extraneous Corrupt Practices Act and other international legislation. Finally, this paper will show how technology has impacted marketing.

Environmental Factors bear on world(prenominal) and Domestic Marketing Decisions ethnical, economic and political-regulatory environmental factors affect global marketing practices incompatiblely than domestic practices. Many countries get under ones skin differences in values, customs, and have different cultural symbols. For example, the cow is considered sacred in India. Therefore, McDonalds had to introduce the Chicken Maharaja Mac as an p ick to the traditional Big Mac that is made ! with beef. Cultural values, much(prenominal) as the Indians view on cows, can significantly influence consumer behavior in society. In addition, language and cultural ethnocentricity could potentially impede on an organization achieving organizational winner in a global market. With over 100 different languages in the world, not including the different...If you want to get a large essay, secernate it on our website: OrderEssay.net

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