OTC Pharmaceuticals in Hungary

over-the-counter(a) pharmaceutics: international market accounting intro in Hungary\n\nGGSB, Moscow MBA\n executive director summary\nHungary is one of the right emerging markets in commutation and Eastern Europe. It is part of European Union which simplifies regulation and manage when entering the market. Hungary has favorable berth and advanced infrastructure in terms of logistics, established partners, bread and butter science companies.\n unlisted p impoverishedshare of the total European pharmaceutical companyceutical company has a long line record of solid branch, practically at double-digit rates, consistently outperforming the pharmaceutical sector. Evidence-based industriousness forecasts show commercial potential.\nGreater promotion of self-medication, change magnitude access through expanding carry of distribution, national healthcare clays focus on reducing budgets make OTC market attractive for youthful entrants.\nHowever to be winning in long term, a company should build set aside enter, distribution and promotion schema, which accept thorough selection of products, measure of entry, innovative distribution convey and trade technologies.\nOTC pharma market in Hungary has hard entry barriers; however opportunities for prospective growth and market magnification deserve not to be overlooked.\n\nTable of Contents\nPharmaceutical industry in Hungary overview 4\nAnalysis of market entry portfolio 7\nEntry system 9\nDistribution strategy 11\nPromotion and marketing communication 12\n set 14\nPotential risks and opportunities 15\nConclusions and recommendations 16\nBibliography 18\n addendum 20\n\nPharmaceutical industry in Hungary overview\nHungarian commonwealth is around 10M people. More than 72% of population is urban. Hungary has relatively low gross domestic product per capita (Hungary: $11430; compared to UK: $37955; Germany: $38291; France: $34140) and significant growth potential (in last 5 years average GDP growth rate is 0.54%). integrated tax rate is 19% (compared to 23% in UK, 29.65% in Germany and 33.3% in France)....