Marketing

The term selling has many definitions and these definitions argon constantly changing. However, the substantially constant idea is that marketing is a process in an attempt to satisfy and benefit both the consumer and the organization. This essay s lead include the authors personal definition of marketing and definitions from two whatsoever other(a) sources. Based upon these definitions, this essay will explain the splendour of marketing in organizational success using network marketing by Nike, Adidas, and Reebok. The three definitions of marketing are delimit by the author of this essay, MSN Encarta Dictionary and 3) the American Marketing Association. The definitions are as follows: 1) the ability to plan the sale of goods and services, 2) the business natural process of presenting products or services to potential customers in much(prenominal) a delegacy as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of ingest by advertising and sales campaigns, and 3) The process of planning and put to death the conception, pricing, promotion, and statistical distribution of ideas, goods, and services to create exchanges that satisfy person and organizational objectives. The acrobatic shoe industry engages in net profit marketing and electronic commerce. Nike, Adidas, and Reebok, are three of the top companies in the athletic shoe industry.

Endless opportunities arise from the interaction and suppuration of the WWW to declare and nurture commerce with developing and maintaining relationships with customers, suppliers, and other stakeholders (Ferrell, Hartline, Lucas, & Luck, 1998). Nike was started in 1964 by Philip Knight a! nd has grown to fashion the leader in athletic footwear and apparel. Nike started its web localise in primaeval 1999. The web site can be seen from all oer the world, but only in the US can items be bought. Customer service is a top priority for... If you want to lounge about a wide essay, order it on our website: OrderEssay.net

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