Company Report & Company Analysis ---Cogeco Cable Inc. Canada

Table of Con xts Introduction 3 Company explanation and Analysis 3 Company Strengths 3 Company Weaknesses& adenine;lt 4 Segmentation and Tar consumeing Practices 5 Product Positioning 6 Product Practices 7 Pricing Practices 7 Distribution Practices 8 Promotional Practices 8 attachment A: Cogeco terse letter Inc. Outlet Locations by Province Appendix B: Cogeco bloodline Inc. p.a. tax income Calculations 10 Endnotes 10 Bibliography 13 Introduction The following level intends to provide a slender abstract of one of the enlargedr cable companies in Canada, Cogeco argumentation Inc. done a field of view of Cogeco subscriber lines various strengths and weaknesses, as closely as its modus operandi for marketing severalise harvest offerings, an accurate double of this Canadian cable titan may be obtained. For the pastime of convenience, in the body of this stem the industry known technically as production line and Other weapons platform Distribution, will be referred to as the cable industry, and Cogeco bloodline Inc. will be referred to simply as Cogeco. Company Description and Analysis Cogecos dress name, as mentioned above, is Cogeco Cable Inc., and its brainpower office is primed(p) in Montreal, Quebec. The company operates totally in the provinces of Ontario and Quebec, and has roughly the like list of outlets in individually province. There are ten outlets in Ontario, with notably large locations in Burlington, Sarnia, and Windsor.

Quebec sports nine Cogeco outlets, with likewise high-volume regions in Montreal (the location of Cogecos head office), Montmagny, and Trois-Rivieres. Please see Appendix A for a fare provincial listing of Cogeco outlets. Cogecos vocation operations centre close to three different product lines which allow in Cable TV, digital TV, and High-Speed Internet. Cable TV, subdued their most(prenominal) popular service, pull in Cogeco approximately $325 million in 2002, representing 72.6 share of their sales for that year. Digital TV, a newer service still gaining popularity, accounted for 12.1 share of revenues with... If you want to get a full essay, regularize it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.