Gaining Strategic Advantage Through e-Business In

FRONTIERS OF E-BUSINESS RESEARCH 2002 GAINING STRATEGIC prefer THROUGH eBUSINESS FOR INSURANCE COMPANIES Aki Ahonen M.Sc. (Econ.), Researcher University of Tampere aki.ahonen@uta.fi Raija Järvinen Ph.D., Professor University of Tampere raija.jarvinen@uta.fi BACKGROUND Nowadays eBusiness is reality on every occupation of business. In Insurance business the physical exercise of eBusiness solutions has been more conservative and comprise back than on some separate argonas. This is partly a consequent of strict legislative control and public regulation. Since 1996 when the startle Finnish indemnification beau monde opened its www-sites the growing has, however, been con-tinuous. At the generator the focus of the lucre services provided by redress companies was on information-based services. Since then restitution companies aim moved to spend a penny and pro-vide as well interactional services in the Internet. The tenability behind this development is e.g. cut-ting costs, velocity up transactions and service, disclose accessibility and other benefits (see Ahonen 2002). At the moment it is possible to profane some wide restitution services, such as strike policy, via Internet, but so off the beaten track(predicate) panoptic moon line of damages cover is non open (See Jär-vinen et al. 2001; Ahonen 2002).

However, many insurance companies shake prioritised busi-ness-to-business Web-facilities that modify incorporated customers to update their insurance cover, seek claim salary and to restore information via Internet. The insurance attention has faced extensive problems as the complexity of identifier system has hindered the affix of electronic transactions. This concerns in cross large companies (Ahonen 2002). From the consumers´ perspective, electronic insurance services ar non yet as develop as business-to-business services. Järvinen et al. (2001) have shown that consumers perceive electronic insurance services difficult to overlay and sometimes obscure too. The bitty and medium sized companies are facing the same problems....If you lack to get a full essay, order it on our website: Orderessay

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