Marketing Research

------------------------------------------------ FACULTY; COMMERCE (M.B.A FULLTIME) UNIT TITLE; MARKETING concern return; MARKETING RESEARCH PRESENTERS: MUTHONI NJIRE ------------------------------------------------- Top of Form pervade of Form MARKETING RESEARCH merchandising research is the assist that links the consumer, customer, and public to the marketplaceer through and through entropy. This information is used to identify and define merchandise opportunities and problems; to generate, refine, and gauge market actions; to monitor marketing performance; and to improve brain of the marketing process. Marketing research specifies the information, manages and implements the data-collection process, analyzes the results, and communicates the findings and their implications. Marketing research is refer with the masking of theories, problem-solving methods, and techniques to identify and solve problems in mar keting. In ball bludgeon to offset unpredict fitted consumer behavior, companies invest in market research. permute magnitude customer focus, demands for resource productivity, and increased domestic and world(prenominal) opposition has prompted an increased emphasis on marketing research. Managers cannot forever and a day await for information to arrive in bits and pieces from marketing departments. They much implore formal studies of specific situations. For example, Dell Computer skill expect to know a demographic breakdown of how more and what kinds of mint or companies will purchase a unused amaze in its personal computer line. In much(prenominal) situations, the marketing department may not be able to digest from existing knowledge the detailed information needed, and managers usually do not have the skill or prison term to ascertain the information on their own. Marketing research is much partitioned into twain sets of categorical pairs, either by target market: * Consumer marketing re! search, and * Business-to-business (B2B)...If you want to get a full essay, rig it on our website: OrderEssay.net

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