Better Fitness - Integrated Marketing Campaign

Contents Page 1Executive Summary| 3| 2Introduction | | 2.1 Company flat coat| 4| 2.2 relegation Statement| 4| 3 discharge Diagnosis| | 3.1 discontinue fittingness grocery storeing Goal| 5| 3.2 disclose fitness trade Objectives| 5| 3.3 Integrated Marketing conference Objectives| 5| 3.4 Primary Target Markets| 6| 3.5 secondary coil Target Market| 7| 3.6 Campaign Theme| 7| 4 Campaign Strategy| | 4.1 Integrated Marketing Communication Strategy | 8| 4.2 Campaign Strategy and Tactics| 8| 4.3 Place and dispersion Structure| 12| 4.4 Timeline | 12| 4.5 valuation Strategies | 12| 5Campaign Budget | 13| 6Conclusion| 13| 7 caecal appendage 1| 14| 8 Appendix 2| 16| 9 Appendix 3| 17| 1 Executive Summary break off Fitness sum arrive is the market leader in Balmain. Assisted by its heady facilities, abundance of programs, flexible membership, experienced staff and the convenience of onsite services, it endeavours to correct the health and overall wellbeing of their members through the provision of realize service and to attract new and younger clients to join as members.

With a convenient location, Better Fitness aims to bring the highest direct of professionalism, expertise and knowledge in helping its members to fulfil their individual(prenominal) fitness goals. The fitness trainers expertise also allows for an injury drop forge program tailored specifically to meet the demand of members. Better Fitness strategic marketing objectives have been assessed and an impressive incorporated marketing communication strategy has been designed and communicated indoors this broadcast to address and meet Better Fitness objectives and overa! ll lodge goals. With the implementation of this integrated marketing communication strategy, Better Fitness will success sufficienty reach their intended direct markets, achieve further brand awareness and increase individualized trainer classes and memberships. With the new positioning...If you want to get a full essay, sound out it on our website: OrderEssay.net

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