Strategic marketing for Hytex Malaysia

1.0         Introduction In this fast accelerate argumentation world, two firm should be pro-active in order to compete with their competitors. Thus, contrivance marketing is the important process to assist the firm to plait their position in this competitive environment. The objective of this assignment is to split up and elaborate the strategy of the leading garb manufacturer company- HYTEX unified Sdn. Bhd. Therefore in this assignment the first segment is introducing the account statement of Hytex. The second farewell is to analyse or understand the consumers, market, and marco as well as microenvironment where Hytex is run in. The third part is supplying and implementation. The forth part is control and recommendations for Hytex to perform better in the future. 1.1         Background of Hytex          In 1973, Hytex started operating as a broken firm that did signal serigraph printing in a rented shop-house. However thr ough a deliberate plan of enlargement and modernization, Hytex managed to move into its own manufactory premises.         Today Hytex is the largest automated jersey screen printer in Asia, which able to produce blue quality plastisol prints. Hytex is a in full integrated do manufacturer with in-house facilities and services such as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and packing service. Besides doing contract manufacturing for both local and export market, Hytex also diversify into sell business under the name of American Athletics, Tenderly and population of Cartoons.

Cu rrently, Hytex owns 27 stores in three count! ries, namely Malaysia, Singapore and Brunei. 1.1.1          interact Companies of Hytex The quest companies are the subsidiaries companies of Hytex. ·         Hytex Incorporated Sdn.Bhd. ·         Hytex Apparels Sdn.Bhd. ·         Hytex Garments (M) Sdn.Bhd. ·         Hytex Products (M) Sdn.Bhd. ·         Hytex Holdings Sdn.Bhd. ·         Hytex International Pte.Ltd. ·         Hytex Garments (Cambodia) Pte.Ltd. ·         W.O.C. Boutique Sdn. Bhd. If you postulate to suffer a full essay, order it on our website: OrderEssay.net

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