Strategic Decision-Making / Corporate Planning of Nokia

Strategic decision-making / corporate planning of Nokia: Decision-making is a process by which decision makers respond to opportunities and threats by analyzing options, and making determinations about dead organizational goals and courses of action. There are six steps in decision-making. First, decision makers should recognize the need for a decision. Second, generate alternatives. Third, jimmy the alternatives. Forth, chose among alternatives. Then, implement the chosen alternative and finally learn from feedback. In the case of Nokia, its new CEO, Stephen Elops, was too late to implement the carcass of replacing Symbian and MeeGo to Microsofts Windows think operating system. The smartphone companies, Apple and Samsung (Android), have set out too much smartphone foodstuff shared before Nokia educe make a success of its strategy, which affect Nokia to enter the smartphone market place if their smartphones function is similar to Apple and Samsung. Nokia was the w orlds largest sales of engaged phones from 1996 to 2010. However, in 2007, Apples i call off and Google Android smartphones were enter the invade phone market, which made Nokia 14 years worlds largest mobile phone sales came to the second in 2011, as the market shared with the others.

Between 2010 and 2011, Nokias worldwide Symbian smartphone sales dropped acutely from 38.1% to 15.2%, while Samsung smartphone sales increased significantly from 5% to 17.5%. Since February 2011, Nokia worked with Microsoft, to go forth it a Nokia smartphones will Microsofts Windows Phone operating system, and finally, the first Nokias Windows phone, the Lumia 710 and 800, were launched in October 2011. However, Samsung already taking pole p! osition in smartphones with 30.6 % market share, and iPhones has 24.1% market share. This situation clearly shows the problems of Nokia in decision-making. It launched Microsofts Windows Phone to against Apple and Samsung 4 years later than the two companies launched their. The two...If you command to get a full essay, order it on our website: OrderEssay.net

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