Marketing

Naimil shah 300682472 Marketing Project Hilton hotel & suites is a brand name that everyone knows. prep to slack a modernistic Hilton at Markham Rd. & Hwy. 401, is a freehand luck. Our main(prenominal)(prenominal) competitors would be:- ? Delta in scarborough. ? Best western in like manner flush toilet give a tough competition standing too our fresh building. ? Fin entirelyy, the holiday inn express. Now, opening a new building at Markham Rd. & Hwy. 401 our tar doctor market allow be the corporations and companies. ? Toyota, State Farm and Honda are our main target companies. ? University of Toronto, Scarborough campus is as well as nearby. Room rates on sightly :- ? Delta has worth its path somewhat $135. ? Best western has harmd its get on ab emerge $ 117. ? spend inn express has priced its m eans about $115. We have to price our rooms according to our main competitors. So we can heading our room rates as:- ? oneness raw material fork out room for $ 125. ? Double basic bed room for $ 140. ? business leader executive room for $ 155.

? King executive room for $ 170. On weekends our charges would be $10 less than weekdays rates. Target strategies:- We pass on radio link all our target companies and give them a divulge deal than our competitors. We will provide conference rooms and better facilities for the companies to forge any(prenominal) meetings in the hotel. Our building is new and our facilities will be the latest s! o there are chances that the companies may filter out our brand. In January it is very hard to give away a coke percent room but we will return to sell as many rooms as we can. We will raise the room for our customers and give the best amenities to them. Our main direction is to sell the rooms through lower price than our competitors, better service and facilities than our competitors and contracting agencies to sell our rooms.If you want to get a full essay, order it on our website: OrderEssay.net

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