Nike Inc

Nike Inc. Essay Sample My dream place to work is Nike Inc. Nike is the spells largest footwear caller and its iconic fo beneath Phil cavalry morose the company into one of the worlds or so accepted corporate brands. Mr. Knight resigned as President and chief executive officer of Nike in 2004 while retaining the position of the companys hot seat (Peterson). Nikes current CEO is Mark G. Parker who has been with the company since 1979. in the beginning presumptuous the positions of CEO and President in January 2006, Mr. Parker fulfilled uncreated responsibilities in convergence research, design and development, marketing, and brand management (Nike Inc.). Nike, Inc. employs nearly 32,500 workers and trades on the NYSE under the ticker (NKE). Nike is one of the solitary(prenominal) two Fortune 500 companies from the state of Oregon. Nike describes its goal to lay aside range to its shareholders by create a profitable worldwide portfolio of brand footwear, robes, eq uipment, and accessories businesses. The company maintains its competitive edge against competitors by creating innovative, must-have products, building tardily personal consumer connections with the companys brands, and delivering compelling retail demonstration and experiences (Nike Inc.).

Along with Coca Cola, IBM, and Microsoft, Nike is one of the worlds most valuable corporate brands in both flash recognition and commercial value. Forbes puts the value of Nike brand at $10.7 billion, fashioning it the worlds most valuable sports brand, ahead of Disneys ESPN Network. Mainstream product lines are marketed under the Nike brand such as Nike Golf, Nike Pro, Nike+, post Jordan, Nike Soccer, Nike Running etc. The company owns ! several salient subsidiaries such as Cole Haan, Hurley International, Converse, and Umbro. The company also operates stores under the name NikeTown. The company operates two manufacturing facilities, one for footwear and the some other for apparel and also procures its merchandise from third party suppliers. The companys branded footwear is...If you want to get a good essay, order it on our website: OrderEssay.net

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