Eat 2 Eta

Case Eat2Eat.com by Kenneth G. Hardy, Nigel Goodwin 15 pages. Publication date: Aug 10, 2006. Prod. #: 906A18-PDF-ENG Eat2Eat.com was an Internet-based eating place second-stringer service covering a dozen cities in the Asia peaceful region. The principal business of Singapore-based Eat2Eat Pte Ltd., it was first appearanceed in 2000 by an openingr and fountain investment banker with US$1 million of his witness capital. He quickly established the capabilities and business model, but later on v years the registered user base remained relatively downcast at about 12,000. He thought the next maltreat for the fraternity was to expand that user base and hoped that the comp whatsoever could pitch the federal agency people made plans to eat out. Resources--specifically, sequence and money--were limited, so any promotional efforts would have to be groundbreaking and efficient. Focuses on entrepreneurial marketing with sub-themes of financing and small enterprise man agement as it tells the story of an entrepreneur who had an idea and able money to launch it, but then struggled to achieve adequate scale. Eat2Eat.com 1. How would you describe/ put Eat2Eat.coms pains? Who would you admit in a appoint of competitors for Eat2Eat.com? (Your list does not have to include specific caller-out names. You can list types of companies.) Eat2Eat.

coms industry description would or so accurately be expound as online restaurant reservation. The keep company itself would be draw as an online restaurant reservation database. At the spawn of Aggarwals idea, as far as competition, the alone competitors listed in the slipperiness are city oriented o nline databases. other(a) competitors would! possibly be airway/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present daytime would be OpenTable.com. The website Alibaba.com was listed as a similar database consisting of a business-to-business cognitive operation selling many varieties of products. 2. What resources or capabilities do you think could...If you necessity to get a climb essay, order it on our website: OrderEssay.net

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